Travel Resource: Canada
With its multifaceted history and majestic natural wonders, Canada offers groups awe-inspiring adventures and authentic experiences. Destinations thinks a trip to Canada is a great way to start the New Year, so we asked some of our ABA members in the provinces of Alberta, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Quebec, and Saskatchewan to tell us what they love most about Canada—and what makes their destination unique.
Alberta
Distinctly Canadian: The Calgary Stampede
“What I love most about Canada is its remarkable diversity—both in its landscapes and its people. From rugged coastlines and vast prairies to charming rural communities and vibrant cities, every region offers a different experience, much like the variety of events at the Calgary Stampede. This natural beauty is complemented by rich cultural experiences, making every visit to Canada feel distinct.
The Calgary Stampede embodies what makes Canada special: a world-class, year-round gathering place that brings people together from across the globe, not just during our iconic Stampede celebration each July, but throughout the year. Stampede Park is home of ‘The Greatest Outdoor Show on Earth,’ the newly expanded BMO Centre—Western Canada’s largest convention centre—and the new Sam Centre, where interactive exhibits bring our more than 100-year history to life, year-round.
The Stampede’s annual festival is a unique blend of Western events and modern entertainment, capturing Alberta’s pioneering spirit and warm hospitality. Whether it’s the heart-pumping thrill of the Rodeo, the spectacle of the Grandstand Show, or the excitement of the Midway, ‘The Greatest Outdoor Show on Earth’ delivers an unforgettable celebration of Western heritage and community spirit.”
—Christie Oltmann, Director of Ticketing, Premium Seating, Operations & Tourism, Calgary Stampede
The Calgary Stampede preserves and celebrates the people, traditions, and cultures of Calgary and southern Alberta.
The world’s most skilled cowboys and cowgirls compete during 10 days of action at the Calgary Stampede Rodeo.
Discover for yourself the Calgary Stampede’s sense of community and warmth firsthand. Start planning your group tour today by visiting calgarystampede.com or calling (403) 261-0101.
Calgary Stampede | calgarystampede.com, (403) 261-0101
Alberta
Canada’s Wild Child: Alberta
“Spanning three oceans, Canada’s vastness is reflected in its variety of stunning landscapes and rich cultures. It’s this diversity that I love most about the country. And out of all our beautiful provinces, Alberta’s the wild child.
As rugged as it is majestic, Alberta promises visitors unique adventures and authentic experiences. This place inspires, emboldens, and leaves a lasting impression. And for many, this is especially true during our shoulder seasons. In spring and fall, guests can appreciate the magic of shifting seasons with the added benefit of mild weather and fewer crowds.
Spring sees vibrant wildflowers blooming across the province. Visitors enjoy incredible views while embarking on remarkable pursuits, such as hiking the Canadian Rockies, paddling turquoise lakes, or witnessing local wildlife emerge from hibernation.
Fall draws people from across the globe for ‘Larch Season.’ For a few special weeks in September, our larch trees turn gold, painting the mountains in striking hues that amaze hikers, campers, horseback riders, and anyone lucky enough to witness the transformation. These seasons stun and exhilarate visitors every year, proving Alberta is unlike anywhere else in Canada—or the world.”
—Ryan Elliott, Senior Manager—Global Partnerships, Travel Alberta
Outdoor adventures in the spring and fall showcase Alberta’s remarkable landscapes and natural wonders.
Outdoor adventures in the spring and fall showcase Alberta’s remarkable landscapes and natural wonders.
Outdoor adventures in the spring and fall showcase Alberta’s remarkable landscapes and natural wonders.
Outdoor adventures in the spring and fall showcase Alberta’s remarkable landscapes and natural wonders.
For itinerary ideas, group-friendly experiences, accessible adventures, sustainable tourism, and more, visit travelalberta.com or contact Ryan Elliott at (403) 648-1118 or ryan.elliott@travelalberta.com.
Travel Alberta | travelalberta.com, (403) 648-1000
Newfoundland & Labrador
Your Story Starts Here: Newfoundland & Labrador
“When you speak to people who have visited Newfoundland and Labrador, they’ll tell you about the many reasons why they decided to come.
They’ll tell you about the beauty of this place. They’ll tell you about the magnificent coastline, the whales, the icebergs, the seabirds by the thousands. They’ll describe how incredible Gros Morne National Park is, how they walked on the earth’s mantle at the Tablelands and toured the glacially carved inland fjord at Western Brook Pond.
They’ll share their photos of L’Anse aux Meadows National Historic Site and describe what it’s like to visit the Viking site and talk to characters who bring the province’s history to life.
They’ll smile when they tell you about the colourful houses of red, yellow, orange, aqua, and pink that cling to the shores at the edge of the sea in outports, coves, guts, and the bay; homes nestled all around the coast, standing proud for hundreds of years.
But before all of that, they’ll mention our crowning attraction: the people. The warm-hearted, hospitable folk you meet around every corner, destined to become a friend on the other side of a good story. And with so many stories to share, who could really blame them?”
—Cathy Anderson, Market Development Specialist – Touring & Cruise, Newfoundland & Labrador Tourism
Water Street and Duckworth Street in Downtown St. John’s entice groups with souvenir shops, boutiques, restaurants, and brightly colored heritage buildings.
Come face to face with a Viking and step back 1,000 years as costumed interpreters tell the story of the L’Anse Meadows National Historic Site.
Groups can take a guided tour of Battle Harbour, a restored fishing village on Battle Island off Labrador’s southeast coast, and even learn how to make Daphne Smith’s heavenly dinner rolls in a bun-making class.
For help bringing your Newfoundland & Labrador “story” to life, contact Cathy Anderson at (709) 729-5633 or cathyanderson@gov.nl.ca.
Newfoundland & Labrador Tourism | newfoundlandlabrador.com, (709) 729-5633
Nova Scotia
East Coast Hospitality: Nova Scotia
“The array of products available across Canada is incredible. The Atlantic Canadian province of Nova Scotia is almost completely surrounded by more than 8,000 miles of coastline, which offers a lot of opportunity for adventure.
Tour the Cabot Trail, voted one of the world’s most scenic drives. Not only does it offer jaw-dropping coastal views, but just as memorable are the stops along the way: famed hiking trails, picturesque villages and towns, and artisanal shops. Wander Old Town Lunenburg, one of six UNESCO World Heritage Sites in the province, with its distinctive waterfront and brightly coloured buildings. Visit Peggy’s Cove historic lighthouse, one of over 150 lighthouses in the province, and the renowned charming village that surrounds the lighthouse, where guests can now experience a memorable blend of Nova Scotia fiddle music and dancing at the daily The Schoolhouse Cèilidh. For something more urban, stroll along the vibrant Halifax Waterfront, the most visited attraction in Nova Scotia. Check out the many bars, restaurants, cafés, shops, entertainment, and museums or just sit awhile and take in the bustling harbour activity. Above all else, the famous East Coast hospitality will be evident no matter where you go throughout the province and warmly welcomes groups.”
—Hannah Crawford, Market Development Specialist, Tourism Nova Scotia
“Groups can see and hear the salty tales of seafaring and rum-running on the working waterfront of Old Town Lunenburg,” says Hannah Crawford, market development specialist, Tourism Nova Scotia.
Peggy’s Cove Lighthouse.
Cabot Trail.
Want to experience Nova Scotia’s hospitality for yourself or your group? Contact Hannah Crawford at Tourism Nova Scotia today. Just call (902) 790-3714 or email hannah.crawford@novascotia.ca.
Tourism Nova Scotia | novascotia.com, (902) 790-3714
Ontario
Canada’s Diverse Habitats: Canadian Museum of Nature
“I love that across Canada we get to enjoy the four seasons and the changes to nature and the landscapes that come with each one. And whether it’s summer, fall, winter, or spring, we welcome groups and tour operators to visit the Canadian Museum of Nature to learn more about Canada’s diverse nature—all under one roof. Our modern galleries feature giant dinosaurs and marine creatures, iconic Canadian mammals, a complete blue whale skeleton, dazzling gems and minerals, hundreds of Canadian birds, live insects, a Pacific discovery tank, a journey to the Arctic, and more. There are plenty of photo ops and experiences that will appeal to groups of all ages. And all this is housed in a striking, historic ‘castle’ in downtown Ottawa that once served as Canada’s Parliament.”
—Nathalie Cellard, Sales Representative, Group Tourism, Canadian Museum of Nature
Visitors can touch real ice as they view animations and video from Inuit filmmakers in the Beyond Ice multimedia installation in the Canada Goose Arctic Gallery.
The castle-like Canadian Museum of Nature, located at 240 McLeod Street in downtown Ottawa, opened in 1912 and today features exhibitions about Canada’s diverse nature—all under one roof.
Groups visiting the Fossil Gallery can immerse themselves in a lifelike reconstruction of a forest where a herd of horned dinosaurs are threatened by a pair of carnivorous Daspletosaurs. The gallery is great for photo ops, too.
The Water Gallery at the Canadian Museum of Nature includes the skeleton of a blue whale, the largest animal on the planet and one of only a handful on display around the world.
Exploring the entirety of Canada’s natural habitats in one place can be overwhelming, but Nathalie Cellard can help with all your group tour needs—from special rates to bus parking to student workshops and more. Contact her at (613) 566-4700 or ncellard@nature.ca.
Canadian Museum of Nature | nature.ca, (613) 566-4235
Ontario
Canada’s Unique Gem: Royal Ontario Museum
“One of the things we love most about Canada is its incredible diversity—both in terms of landscapes and cultures. From the stunning Rockies to vibrant cities like Toronto, there’s always something new to explore.
Royal Ontario Museum, in the heart of downtown Toronto, stands out as a unique gem. It’s not just a museum; it’s a vibrant hub of art, culture, and nature. The architecture itself is a striking blend of old and new, especially with OpenROM in the works—a sweeping architectural transformation of the core of the museum and a newly designed Bloor Street entrance that will link to the neighbourhood. This landmark initiative will dramatically open the museum even more to the public.
Inside, visitors can immerse themselves in an extensive collection of over 18 million objects that spans everything from ancient civilizations and towering dinosaurs to contemporary art. The museum also emphasizes Indigenous perspectives, making it a place for learning and connection. Plus, ROM hosts some of the world’s best exhibitions, including ‘Nature in Brilliant Colour’ (on view through Aug. 17, 2025), ‘Auschwitz. Not Long Ago. Not Far Away’ (on view through Sept. 1, 2025), and ‘Sharks’ (Oct. 25, 2025, through March 22, 2026). There’s something for everyone at ROM, making it a must-visit for groups.”
—Cheryl Nichols, Manager, Tourism & Promotions, Royal Ontario Museum
Groups visiting the Royal Ontario Museum in Toronto can customize their experience, including guided tours, team building programs, student groups, and more.
Groups visiting the Royal Ontario Museum in Toronto can customize their experience, including guided tours, team building programs, student groups, and more.
Groups visiting the Royal Ontario Museum in Toronto can customize their experience, including guided tours, team building programs, student groups, and more.
For group rates, guided tours, student programs, and other exclusive add-ons, email groupsales@rom.on.ca or call (416) 586-5617.
Royal Ontario Museum | rom.on.ca, (416) 586-5617
Prince Edward Island
Canada’s Food Island: Prince Edward Island
“One of the best things about Canada is its incredible diversity, both in nature and culture. Prince Edward Island stands out for its small size, distinctive red sand beaches, rich history, and small-town charm. With rolling green hills and mesmerizing lighthouses, PEI offers a serene escape into nature for travelers looking to disconnect. Fans of the classic children’s novel Anne of Green Gables flock to the Island, which is also renowned as ‘Canada’s Food Island,’ offering fresh and delicious seafood (oysters, lobster, and more) and thriving farm-to-table culinary experiences. The Island’s chefs and farmers take pride in offering locally sourced, fresh ingredients, which are celebrated in restaurants, markets, and food festivals, such as the PEI International Shellfish Festival. If you’re looking for a casual, local seafood experience with spectacular views, Fin Folk Food at Grand Tracadie Beach, located on PEI’s newest beachside resort, Blackbush Beach Resort, is a spot you won’t want to miss. We welcome guests to make a stop on Prince Edward Island and experience all the welcoming beauty and charm our province has to offer.”
—Charlotte Wong, Trade and Sales Officer, Tourism PEI
On the Anne of Green Gables itinerary, groups will be immersed in the world of author L.M. Montgomery.
Groups have many opportunities to experience PEI’s scrumptious seafood and other savory delights, including culinary trails, farm tours, festivals, fishing, breweries, wineries and more.
Groups have many opportunities to experience PEI’s scrumptious seafood and other savory delights, including culinary trails, farm tours, festivals, fishing, breweries, wineries and more.
PEI may be small, but the Island is big in authentic experiences, including culinary, arts, culture, and the great outdoors. Visit tourismpei.com or contact the sales team at cwong@gov.pe.ca and (902) 368-6737 to start planning your visit today.
Tourism Prince Edward Island | tourismpei.com, (902) 368-6737
Quebec
Canada’s Rich Heritage: Québec City
“Québec City is where Canada’s rich heritage and breathtaking nature converge. What makes Québec City truly unique is its proximity to natural wonders like Jacques-Cartier National Park, offering year-round outdoor adventures just a short drive from the iconic Fairmont Le Château Frontenac. Visitors can stroll the cobblestone streets of Old Québec, a UNESCO World Heritage site, and immerse themselves in the city’s proud francophone culture and food scenery.
Winter brings a magical transformation, with snow-covered landscapes perfect for skiing, snowshoeing, and more. For a truly unique winter experience, spend a night at the only Hôtel de Glace (Ice Hotel) in North America. In celebration of its 25th anniversary, the Ice Hotel is partnering with Fairmont Le Château Frontenac to launch the only restaurant in America made entirely of snow and ice.
In Wendake, the Huron-Wendat community welcomes groups to experience their ancestral traditions. Guests can explore the rich traditions by entering the enchanting world of Onhwa’ Lumina, a journey through the forest that celebrates the life and values of the great Wendat Nation through the magic of light, sound, and video projections.
Québec City’s combination of history, culture, and nature creates an unforgettable journey through Canada’s authentic charm.”
—Pascale Boivin, Account Executive, USA and Luxury Travel, Québec City Tourism
Hôtel de Glace (Ice Hotel) is an architectural wonder that features a new theme every winter.
Old Québec City.
Maple is a staple in Québec City, and maple taffy on snow is a traditional treat.
The team at Québec City Tourism is ready to help you create the perfect program for your group.
Visit quebec-cite.com/en/travel-trade for everything from bus driver information, itineraries, student travel, and more, or contact Pascale Boivin at (418) 641-6654 or pascale.boivin@quebec-cite.com, and she’ll provide you with the resources you need.
Québec City Tourism | quebec-cite.com, (418) 641-665
Saskatchewan
Connected to the Land: Saskatchewan
“What I love most about Canada is its vast and diverse landscapes, where you can experience everything from towering mountains and lush forests to tranquil lakes and sweeping prairies.
Saskatchewan offers an experience that is raw, real, and deeply connected to the land. The people here embody that spirit—there’s a genuine sense of community, where neighbors rely on each other and visitors are welcomed with open arms.
Saskatchewan’s beauty extends beyond its vast prairies, offering diverse landscapes and unique experiences across its four distinct travel zones: Northern Lights & Waterways, Unlimited Lakes & Parkland, Prairie Life & City Lights, Living Skies & Badlands.
The province’s deep-rooted connection to the land is felt everywhere, from its Indigenous history and cultures to its strong agricultural background. This is where you’ll discover the true essence of Canada.
Adventure Destinations International captures this spirit perfectly, offering visitors immersive, authentic experiences in the heart of the province’s pristine boreal forest. ADI provides year-round experiences that connect people to the raw beauty of Saskatchewan from remote fly-in fishing lodges to multi-day culinary journeys taking you from prairie to the Canadian Shield, all while savoring local ingredients and learning about Indigenous cultures.”
—Patti Peesker, Travel Trade Market Consultant, Tourism Saskatchewan
Twin Falls Lodge is a fly-in fishing lodge with modern cabins that can accommodate smaller groups.
Grasslands National Park is a designated Dark Sky Preserve that offers some of the best night sky viewing on earth.
Explore each of Saskatchewan’s travel zones via gorgeous photos, videos, travel guides, and maps at tourismsaskatchewan.com. Better yet, contact Patti Peesker at patti.peesker@tourismsask.com or (306) 787-2328 and she’ll get you started on your group travel adventure to the Land of Living Skies today.
Tourism Saskatchewan | tourismsaskatchewan.com, (306) 787-2328
Photo credits: Francis Gagnon, Destination Québec cité; Calgary Stampede; © Barrett & MacKay Photo; © Dru Kennedy Photography; © Dru Kennedy Photography; Tourism Nova Scotia; Martin Lipman, Canadian Museum of Nature; © ROM; Tourism PEI/Brady McCloskey; Tourism PEI; Tourism PEI/Stephen Harris; Axelle St-Clair, With Axie, Destination Québec cité; Mélanie Jean, Destination Québec cité; Francis Gagnon, Destination Québec cité. Destination Canada; Benjamin Hutton Photography.
